Streaming platforms like Netflix are shaking up the moviegoing experience. Deal with it
The 70th Cannes Film Festival began with a new brilliant controversy. The clash between Netflix and the owners of French halls continues to make news around the world, although some Indians évanouent the dresses worn by Aishwarya Rai and Deepika Padukone.
The inclusion of Netflix Okja productions and Meyerowitz stories in the competition section has infuriated the owners of French cinemas. They oppose the idea that Netflix skips appropriate theater release, as is the case in France, and puts movies online.
This year’s jury president, the famous Spanish director Pedro Almodovar, said he considered the cinematic experience as the supreme big screen with an unprecedented ability to hypnotize spectators.
The issue has fascinating implications of India, producing the country’s most successful films in the world. Remember the 1980s, when video recorders and the middle class left public cinemas? Who wanted to rub with plebs when you could see the latest Amitabh Bachchan movie at home?
Thirty years later, things have taken a complete turn. Although multiplex channels launched the red carpet and build expensive auditoriums, where you can take champagne in luxury chairs, Netflix items and white goods invade our small homes with huge TVs that magically obey our orders and produce movies looking for a Button or even a voice command.
Fear of Theater Owners is totally valid. If you can watch the same movie, and dozens more, every month, for the price of a couple of movie tickets on a television screen gets bigger, brighter and brighter every year, thanks to high connections Speed supporting the 4K transmission, why is anyone traveling to the movies? Multiplexing services have a limited geography and demographics and expensive very expensive real estate areas and an increase in the cost of labor to bring us a new movie every Friday.
There is broad parallelism between the increase of platforms for online sales and video on demand, and the reasons are often quite similar. The way you consume content is changing rapidly. When I look at the shoulders of passengers in the Singapore subway, I see Korean television dramas every second screen.
While portable displays are not the best way to properly appreciate, for example Alejandro Gonzalez Iñárritu Turning these devices to satisfy the basic hunger for stories. But what happens to a serious independent film throughout the negotiation? What about the hundreds of filmmakers who work with passion, trying to create this work of art that is best appreciated in a dark room, on a very large screen? There is no right answer to this question.
The charm of the dark movie theater is eternal. Large television screens still can not give a collective punch when Leonardo DiCaprio fights a giant bear or silent public silence while revealing a vision after three hours of blue the same sex romance is the warmest color. But for now, Netflix and other broadcast platforms extend a fundamental lifeline to independent film.